Local visibility audit · Scunthorpe · 13 June 2026
Visible enough to survive, not enough to win
TVM Plumbing holds a C-grade visibility score of 60/100 and captures just 4% of local-pack clicks — a fraction of what a dominant local plumber should command. The rank grid tells the harder truth: invisible at 13 of 25 map points, meaning more than half of Scunthorpe cannot find them at all. With only 32 reviews against Plumb Deal's 59 and a 4.1-star average against their 4.9, TVM is losing the trust signal war before a single phone call is made.
Why this matters
of clicks go to the top 3 map results
Whitespark CTR studies
of consumers read reviews before choosing
BrightLocal
revenue impact of each ★ of rating
Harvard Business School
trust reviews like personal recommendations
BrightLocal
The map grid
Where customers actually find you
We searched Google Maps for "scunthorpe uk plumber" from 25 real locations around your area. Each pin is where TVM Plumbing Ltd ranks for a customer standing at that spot.
Estimated share of local-pack clicks
The market fight
The local market, ranked
Share-of-map visibility across all 25 scan points for "scunthorpe uk plumber". This is who customers see — in order.
Plumb Deal
Plumb Doctor Ltd
Jensens Heating & Plumbing Ltd
Below the podium
That’s you — average rank #3.4.
3 businesses are more visible than TVM Plumbing Ltd on this grid. Every place you give up here is a customer who never knew you existed.
Head-to-head
You vs Plumb Deal
The market leader on this grid, measured against you on the six numbers Google cares about.
TVM Plumbing LtdPlumb DealPlumb Deal beats you at 32% of map points.
The reviews war
What customers say
Real, recent Google reviews — yours and your competitors' — read and scored by AI for the themes customers keep repeating.
“Customers rave about engineers like Mick turning up fast and fixing boilers same day, though one January breakdown left a family in the cold for far too long.”
“Great service, fast call out for a problem with a boiler which was fixed same day, definitely recommend 👌”
Nathan vickersNo reply from owner“amazing service, came out straight away and helped solve a problem instantly! would definitely recommend”
Sophie StevensPlumb Deal
“Locals updating entire homes from the 1970s to 2025 are choosing Plumb Deal for all their central heating and bathroom supplies, praising the pricing and the personal service every time.”
“Excellent customer service great value. Top blokes.”
Charlie GallagherPlumb Doctor Ltd
“James can be brilliant when he shows up — fixing heating within half an hour — but too many customers report being stood up twice or handed a bill with no invoice to follow.”
“Great service sorted the problem out today with in half an hour of ringing on low leys road thanks”
Sean MasonJensens Heating & Plumbing Ltd
“Customers who called on Good Friday had a new boiler quoted on Easter Saturday and fully installed by Wednesday — and that kind of response is apparently just standard practice at Jensens.”
“Just had old back boiler and water tank replaced with new combi boiler plus new radiators throughout house. Couldn't be happier, price quoted and delivered upon…”
simon paddisonAI visibility
When customers ask AI
More and more customers skip Google and just ask. We put real customer questions to ChatGPT, Gemini and Perplexity — live — and checked whether they recommend TVM Plumbing Ltd.
What we asked
Who AI recommends instead
ChatGPT’s actual shortlist for “Who is the best plumber near Scunthorpe, UK?”
- 1Hales & Coultas
- 2Jensens Heating & Plumbing Ltd
- 3Mr Therm Ltd
- 4Bryan Whiteley Plumbing and Heating Ltd
- 5Paul's Plumbing Services
TVM Plumbing Ltd didn’t make the list.
Live answers from 13 June 2026, from a clean, unpersonalised session — what a brand-new customer hears.
The scorecard
How your score breaks down
Six weighted dimensions, each scored 0–100 from the data above. No black box — every number traces back to something real on this page.
Average rank #3.4 across 25 map points — top 3 at just 5, invisible at 13.
32 Google reviews vs 59 for the market leader.
4.1★ average rating.
59% of recent reviews get an owner reply.
6 new reviews in the last 90 days vs 4 for the leader.
Named in 8 of 9 answers from ChatGPT, Gemini & Perplexity.
The diagnosis
Critical issues & quick wins
What's costing you customers right now — and the fastest fixes.
Invisible across half the map
TVM ranks in the top 3 at only 5 of 25 grid points and is completely invisible at 13, meaning residents in large parts of Scunthorpe will never see them in the local pack — those searches go straight to competitors.
Review volume is critically thin
32 reviews against Plumb Deal's 59 is not a minor gap; Google's local algorithm weights both volume and velocity, and with only 6 new reviews in the past 90 days, TVM is falling further behind every week rather than closing the distance.
AI search has written them out entirely
Across ChatGPT, Gemini, and Perplexity, TVM is named in just 11% of relevant answers — Paul's Plumbing Services, Hales & Coultas, and Jensens are recommended instead, meaning the fastest-growing discovery channel is actively directing customers away from TVM.
Activate a post-job review request
Engineers like Mick already generate strong goodwill on-site — a simple SMS sent within an hour of job completion would convert that goodwill into reviews, targeting the 20-plus new reviews needed to shift Google's perception of authority.
Reply to every outstanding review
A 59% owner reply rate leaves four in ten customers without a response; closing that gap to 100% costs nothing and directly improves the profile's engagement signals, which factor into local-pack ranking.
Build suburb-level service pages
The 13 invisible grid points correspond to areas where TVM has no geographic content signal; dedicated pages for specific Scunthorpe districts and surrounding villages give Google the relevance cues needed to surface the business across the full map.
The fix
Everything above, fixed on autopilot
Every one of these gaps is structural, not permanent — and with the right local SEO system in place, the trajectory reverses within 60 to 90 days.
Review Agent
Replies to every review with keyworded, on-brand responses — your 59% response rate becomes 100% — and keeps your profile optimised.
Review Engine
Automated SMS and email campaigns, with follow-ups that stop when customers act — built to close the 27-review gap above.
Search Agent
Keeps you recommended by ChatGPT, Gemini and Perplexity, plus a review-fuelled local blog.
Social Agent
Turns your 5★ reviews into branded posts and videos, published on schedule — proof your competitors can't fake.
Rank Tracking
This exact 25-point grid, tracked monthly — watch the red pins turn green.
Local Sites & Widgets
A review-powered local site built from your profile, plus social-proof widgets for the site you already have.
Stop handing customers to Plumb Deal.
Get the action plan for TVM Plumbing Ltd — every issue in this report, handled by LocalQuiver’s agents from week one.
Setup in days, not months. No long contracts.